It has been clear to all aficionados of online marketing that Pitch Deck is of an undeniable importance and value. In HotWifi we definitely had emphasized the importance of such highly valued factor. My team and I have asked and answered a plethora of questions and carried out many researches.

What is a “screw deck” and what role does it play in the success of startups?

“Pitch Deck” is a standard way to present a startup that entrepreneurs use to attract investors and fund their company. This form of presentation has certain features as well as specific requirements that must be met under any circumstances.

Slogan of the Year: According to a study by DocSend, investors spend an average of 3 minutes and 44 seconds reviewing each deck screw. In this study, 200 different deck screws were examined and it was found that these people are most interested in financial resources, team and competition and spend more time analyzing the slides related to them.

The presentation is usually done by a projector and in the form of a quality slide, but like other work and business lessons, its standards and rules must be observed; For example, no deck screw should be longer than 19 slides or sections.

The book “The Art of Startup Founding” says about Pitch Deck: Entrepreneurs make a “visual and verbal connection” with investors in person using visual images. Visual tools in this mode encourage investors to focus on your work and business.

In short, a powerful deck screw has the following characteristics:

• Clarity and simplicity
• Audience persuasion skills
• Pragmatism and ease of strict adherence to it

But what titles and sections should each slide present?

1. Problem (shortage and defect and the problem that you have provided a better way to solve it with your work and business)
2. Solution
3. Market
4. Product
5. Advantages and points of attraction
6. Team
7. Competition
8. Financial resources

In the following, in order to bring a start-up business or the same start-up to the ideal conditions and more productivity, we will explain the principles of making a professional deck screw.

1- The problem

As mentioned, the first slide of a deck screw is nothing more than an interpretation of “problems”. In this section, a path is provided for the entrepreneur to explain the gap filled by his work and acquisition in the market.

Thus, the problem or challenge in question should be something that is of great importance to the people and its various dimensions should be easily understood by investors.

In addition, the entrepreneur should note that in each slide of the problem section, they do not present several challenges at once and categorize them according to priority. If the content is ambiguous for any reason, you will easily miss the opportunity to attract the attention of at least one investor.

But why and how often does an investor take the risk of allocating funds to a startup?

• In case he has experienced the same problem before,
• Internal emotional and in many cases completely calculated from the guarantee of return on investment or ROI for short.
• Entering a specialty that he or she also deals with (such as health care and treatment issues for doctors)

Now if investing in all three of these things at the same time, it means that you have been able to find your main partner.

2- Solution

The solution should be completely clear and concise. Especially if you have a technology startup, it is better to offer scalable solutions.

In addition, the solution must be presented in a way that justifies the need to use it in the current specific situation. Because, as you know, scheduling is everything in business, and taking care of a business at the right time can save it from the risk of a certain fall.

Arriving earlier or later than the due date is always the main reason for failure in startups. Aside from the above, you should strictly avoid statements that describe you as “the only person who has done this” or an “expert leader of the group.” As the famous American capitalist Mark Cuban says: Hundreds of people before you may have achieved exactly the same idea or similar types and for various reasons could not implement it. So if you are looking for the right investment, you have to be a little bit humble!

3- Market

It is recommended that slides related to the market segment address issues such as the target market, market size, the growth trend of the target market in the past, as well as its potential growth pattern in the future. This approach provides investors with complete and valuable information to calculate their return on investment with an open mind. In addition, the resources used in the preparation of this section must be attached.

4- Product

One of the most important and influential parts of a successful screw deck is the “products section”. In the slides of this section, entrepreneurs introduce different aspects of their startup product. In order to increase the power of this section, a brief and useful explanation of the product itself and, if possible, positive quotes from customers who have experienced its use is recommended.

5- Advantages and points of attraction

This slide shows the progress of work and business on a monthly basis (for example, in terms of income or quality level). In order to attract the attention of investors with a high degree of confidence, you must work on this part very carefully. Can you name a specific advantage for your business? Can you explain in a single slide how you differentiate yourself from other competing startups?

6- Team

The team is another vital part of making craftable and attractive deck screws. Every investor wants to know who is leading a start-up and what is the key to coordination among all members of the team.

You should note that when starting a startup for the first time, you will subconsciously spend a large portion of your budget training members and fixing their mistakes. This is part of the evolution process and you should not underestimate it in any way. Introducing the basics of the team to investors in a professional turn deck will be very important in determining the fate of your business.

The best way to design slides for this section is to describe the leadership team members independently of the other colleagues. In the following, mention two to three cases of the record and the main achievements of each member.

7- Competition

Identify competitors active in your field and compare them with your business.

Describe the characteristics of your work and business that will lead to your excellence. In other words, you are trying to prove your differences to investors, and thus you need to provide them with a perspective that they can use to select your startup from among other businesses.

8- Financial resources

In the financial resources slides, you should be able to present your startup’s financial planning for the next 3 years. Some investors may even be looking for a longer-term plan that outlines at least the next five years.

Although predicting how a business will be funded and earned is like shooting an arrow in the dark, it can still provide good mental preparation for the current state of the startup as well as its possible consequences. Usually these slides are more important than what entrepreneurs think, however, there is no need to mention the details face to face in the slides of financial resources and only a concise and practical summary will suffice.

Remember that the most important point that you should pay attention to in all stages of preparing the deck screw is to avoid ambiguity and seemingly entertain the audience by using complex statistics and lacking reliable sources; Investments that are confused by your words will never be welcomed.

As can be seen the unimaginable importance of pitch deck cannot be shrouded in any secrecy, and in HotWifi, we have been working hard to realize all above-mentioned realities.