Introduction

Businesses are adopting AI-powered security solutions into their systems to protect against security issues. These solutions are applied to different segments such as Network Security, Endpoint Security, Application Security and Cloud Security.

Though AI is an effective solution to protect businesses from cyberattacks, it also enables attackers to launch complex and automated attacks.

“HotWifi is fully equipped with AI-powered Security & Marketing.”

Artificial Intelligence (AI) In Cyber Security Market Overview

Research by global institutions shows that artificial intelligence in the global cybersecurity market will grow by 26% annually between 2020 and 2030, reaching $ 101.8 billion at the end of the period.

The growing digitization rate in various industries and increasing the number and complexity of cyber threats along with continuous technological advances, have led to increasing demand for advanced cybersecurity solutions. And these are the key factors contributing to the growth of the AI technology.

In addition, increasing need for cloud-based security solutions between small and medium-sized businesses along with increasing use of 5G technology have led to the AI-based cybersecurity growth.

The manufacturing sector is expected to have the fastest growth rate for using AI-powered cybersecurity. This is due to the several factors such as increasing the complexity of attacks, the government funding in industrial sector, the number of malware attacks and finally increasing the use of industrial IoT devices (IIoT).

Malicious attacks and cyber frauds growing rapidly

The number of malicious attacks and cyber frauds have risen considerably across the globe, which can be attributed to the surging penetration on internet and increasing utilization of cloud solutions.

This is benefitting the AI in cybersecurity market, as companies are rapidly implementing such solutions to identify threats and combating cyber frauds by reducing response time, and improving techniques to identify attacks that require immediate action and countermeasures.

Due to large companies strengthening their cybersecurity mechanisms with AI solutions, attackers are now targeting mid-sized companies, which is further driving the demand for AI-powered cybersecurity measures.

COVID-19 impact

The AI-integrated cybersecurity market growth has received a boost during the COVID-19 situation. This is because, lockdown imposed by the government of major countries around the world, increasing dependence on home networks due to the work-from-home policy implemented across organizations of all sizes, the number of cyberattacks has seen a sudden rise during the lockdown period, which has raised the demand for AI-integrated cyber security solutions.

How AI helps in cybersecurity?

Automated security measures show the increasing role of AI in cybersecurity by deploying different technologies such as Machine Learning, Natural Language Processing and Context-Aware Computing.

AI can benefit cybersecurity with automated techniques to generate whenever cyber threats are detected. Together with machine learning as a vital technology for cybersecurity, AI can help companies to identify threats and find links between potential risks at the earliest possible time.

By applying advanced machine learning methods to a novel software application, cybersecurity solution can prevent similar attacks and respond to changing behavioral patterns.

In addition, AI techniques can be used to learn how to remove noise or unwanted data and to enable security experts to understand the cyber environment in order to detect abnormal activity and therefore they can act immediately and be more active in preventing threats and responding to attacks.

Artificial Intelligence (AI) for Wi-Fi

Business Wi-Fi has grown in importance, and an AI-based operational model is needed to keep up with increasing demands.

Over the past 10 years, more and more devices have shifted to being Wi-Fi only, Including tablets, mobile phones and a wide range of IoT devices. According to the researches, many experts expect to see an explosion of Wi-Fi-connected IoT endpoints over the next several years.

That’s why, the Wi-Fi network needs to be reliable, robust, and always available.

AI can deliver the analytics to make IT smarter, solve network issues faster, and make engineers more efficient. AI is particularly helpful with event correlation, which enables IT to not just fix a problem, but also quickly concentrate on the source of the problem so it doesn’t keep happening.

Once a baseline is established, AI can use irregularity detection and other features to avoid many common problems, such as DHCP, RADIUS, and security problems.

HotWifi key areas of innovation

• AI-powered security: automatically block content, identify suspicious users
• AI-powered marketing: HotWifi uses AI to suggest purchases to customers and highly valuable customer behavioral data is collected, aggregated, and available for analysis.
• Customer CRM: Use data collected from WIFI to power marketing activities
• Plug-and-play: Quick hardware setup, and easy to use online platform

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