Many businesses take up artificial intelligence (AI) technology to
try to reduce operational costs, increase efficiency, grow revenue and
improve customer experience.For the greatest benefits, businesses should look at putting the full
range of smart technologies – including machine learning, natural
language processing, generative AI and more – into their processes and products. However, even businesses that are new to AI can reap major rewards.Artificial intelligence impact on businessBy deploying the right AI technology, your business may gain the ability to:save time and money by automating and optimising routine processes and tasksincrease productivity and operational efficienciesmake faster business decisions based on outputs from cognitive technologiesavoid mistakes and ‘human error’, provided that AI systems are set up properlyuse insight to predict customer preferences and offer them a better, personalised experiencemine vast amount of data to generate quality leads and grow your customer baseincrease revenue by identifying and maximising sales opportunitiesgrow expertise by enabling analysis and offering intelligent advice and support

Commonly, one of the main reasons for using AI in business is competitive advantage. Other drivers include: