Evaluating the Current Situation

The year 2020 began with the coronavirus pandemic all around the world. The negative and unpredictable effects of this pandemic have led to deep and dramatic consequences in various fields.

Generally, it can be said that the community-based businesses had the most negative impact and the internet-based businesses had the most positive impact of this pandemic in the world.

The high instability and variability in 2020, made it impossible for businesses to draw a clear road map for themselves and they preferred to end the year by managing the situation and hoping to produce a vaccine.

The year 2021 has begun with a glimmer of hope about vaccine production and eradication of this pandemic.

HotWifi as a startup which operates simultaneously as both community-based and internet-based business, tried to focus on expanding and developing the Internet dimension of the business in order to eliminate the pandemic side effects. On the other hand, Canada’s great and admirable effort for starting the vaccination process has raised hopes for businesses to return to their normal condition at the earliest possible time.

That’s why we at HotWifi drew a road map for 2021 focusing on the above conditions. By using SWOT analysis as a strategic planning technique, we have developed a roadmap for moving forward, identifying areas our business can improve and maximizing opportunities while simultaneously minimizing roadblocks/ threats. It is so useful because:

• It gives us the chance to care and to dream,
• It forces us to define our variables,
• It allows us to think more critically and account for mitigating factors.

HotWifi SWOT Analysis

Strengths	Opportunities
1- Low prices 2- High quality services 3- AI-powered security 4- AI-powered marketing 5- Powerful third-party plugins 6- Well social media presence	1- Use technological advances and updating application as ways to eliminate coronavirus pandemic side effects 2- Offer delivery/ take away ordering by using application or website 3- Coronavirus vaccine progress 4- Few competitors specifically target food retail 5- Other verticals (Malls & Big Box Retail, Airports & Transport Hubs, Health Clinics & Hospitals)
Weaknesses	Threats
1- New to the Canadian market 2- Poor Brand recognition in Canadian market	1- New competitors are moving in next door 2- Businesses downturn due to coronavirus pandemic 3- Rules and regulatory requirements in Canadian market.